What Was the Deal With the Bizarre Rat Commercial During Last Night’s Walking Dead?

There’s a lot to talk about with last night’s Walking Dead mid-season finale, but I want to highlight something that happened during one of the commercial breaks. Naturally, I didn’t see this live because my DVR has allowed me to not watch a TV commercial for about the last five years, but I was sent the above video and have to admit it would have been pretty weird to behold.

If you can excuse the crappy quality (no other copies exist at present) you’ll see various people getting freaked out by a sudden appearance of rats in very public places. While places like NYC have to deal with rats normally, this would be excessive, even for them. And the text you can’t read? It says “He is here.”

Many were wondering if it had something to do with the rat-focus on The Walking Dead itself, but I’m pretty sure it’s something else. Rather, I believe it to be a viral commercial for the Guillermo Del Toro produced “The Strain” on FX. It’s a new vampire horror show where their sudden presence drives rats out of the sewers and into the public eye. “He is here” may refer to the uber-vampire. That’s as good a guess as I have, though it’s a bit weird the commercial would be on FX-rival AMC during their most popular show, but I suppose there could be alternate explanations as well. I’d love to hear them.

Paul Tassi In addition to writing for TVOvermind, Paul has contributed to major publications such as Forbes. He's a video game expert as well as TV and Movie guy.
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  • Crystal Patton

    Could the rats be the cause of the zombie outbreak?

  • uNo

    Yeah I just saw two separate “commercials” almost back to back during the daily show with John Stewart on comedy central 14/23/14.

  • Patricia Gibson

    I saw two back to back as well. Watching Modern Family on USA Wed pm. First short was at outdoor restaurant as shown above, the the second short was guy in hard hat looking up to the street seeing a grate with rats all over it. The Vampire Series suggestion gets my vote. Excellent strategy, got us talking!

    • Melissa Badgley

      I saw 2 almost back to back, there was I commercial in between, on BRAVO during WWHL. I found it so weird I went searching the internet for more info which led me here.

  • Alex

    I keep seeing these type of commercials during South Beach Tow as well on TruTV, it is getting a bit eerie.

  • Brandon Judkins

    It’s for the new show coming on FX called The Strain