Five Things You Didn’t Know About MIPCOM

MIPCOM has gone live promoting its annual conference and the entire communications world is a little giddy. If you are unfamiliar with MIPCOM and what it represents, allow me to bring you up to speed. MIPCOM is an acronym for Marche International des Programmesde Communication in French or International Market of Communication Programs in English. MIPCOM is a trade show that is held annually in the French city of Cannes, normally during the month of October. Over a four-day period, the trade show/conference is heavily geared towards the television industry and it is attended my influencers and decision makers from all the major television studios and broadcasters around the globe. Over the last 32 years, MIPCOM has become a powerhouse known for its innovative focus on advancing the industry.

Here are five things about MIPCOM that will help provide even more insight.

1. The Trade Show Even Has a Children’s Version

Prior to MIPCOM kicking off every year, the hold a children’s conference known as MIPCOM Junior which is created and held by the same organizers that own and run MIPCOM, using a similar format that focuses on children’s programming. A great deal of the focus is introducing, buying and selling new programming formats for international distribution. It is not uncommon for companies to use celebrities to help promote and sell programming at the event.

2. There Is a Sister Event Called MIPTV

With Cannes being famous for its annual film festival, the town has the capacity to facilitate events like MIPCOM and MIPTV. Functioning much in the same format as MIPCOM, MIPTV is not as well-attended as the fall version, but it still attracts a lot of attention. MIPTV is literally 30 years older than MIPCOM, originating in a time with TV formatting was simple yet dominate. The MIPCOM version of the event introduces the rapid advancement of technology into the equation.

3. The Cyborg of Film Festivals

Those who are familiar with the film industry understand how film festivals work to help get new material in front of the right people. There have been multitudinous films that became blockbusters after faring well as independent films showcased at a film festival. Much in the same way, television programming and visual content can fall in the lap of the producer or program director and end up being launched into the stratosphere overnight.

4. The Introduction of New Business Models

The television industry is one of the most competitive industries in the world, and that means that television studios are forced to find ways to hold their competitive edge in a market that is in constant flux. One way that these companies remain competitive is by exploring new business models and branding processes, including being exposed to the latest technology and trends that have the capacity to boost business productivity.

5. A Networking Extravaganza

The wonderful thing about events like this in any industry is that it gives the small guy a chance. There are some great companies out there that simply do not have the capital to compete with the heavy hitters in the industry, which can easily leave them on the outside looking in. However, events like these allow these companies to come together and create partnerships that allow them to achieve things that they could not achieve solo.


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