Watch Zooey Deschanel’s New Girl Early on iTunes, Hulu, Fox.com and Hello Giggles

new girlIf you want to catch Zooey Deschanel’s new comedy New Girl before it airs on Fox Tuesday, September 20 then there will be plenty of opportunity for you to do so. The half-hour show will be made available for free on iTunes, Hulu, Fox.com and Zooey Deschanel’s own co-founded blog Hello Giggles. This marketing move has been used by cable shows in the past, but it is the first time where such an aggressive strategy has been used by a broadcast network such as Fox. Is New Girl going to benefit from viewers being able to catch the show before it hits televisions for the official premiere?

The methods to watch prior to the official TV premiere has been staggered; last month the first episode of New Girl could be watched in some hotels, in-flight viewing and in Fox-affiliated cities. From today (September 6) the pilot will be available on iTunes and next week on September 13 you will be able to stream this episode on both Hulu and Fox.com until 11.55 pm on September 19. The episode will also be accessible for a limited time on Hello Giggles; the blog that Zooey Deschanel has co-founded and features a range of articles and videos some on TV and all featuring a heap of awesome.

So why are Fox offering this episode in such a range of outlets? Isn’t this likely to cut into the viewing figures of the season premiere? Variety who first reported this news spoke to Fox president of marketing and communications Joe Earley, who explained that this would not necessarily be the case:

“Hopefully, with that echo effect, we can bring in more viewers to the premiere than the number we’ve potentially lost for the first week”

Having paired New Girl with Glee the network also hopes that this generation who uses iTunes with such a notable effect will also do the same with this new comedy. It does indeed seem like a good idea to start to market shows like this beyond just the television screen and it could provide some good early buzz before the market gets cluttered with other new shows. As there are other new female driven comedy shows such as 2 Broke Girls and Whitney having an early start seems like a good strategic move from Fox. By utilising Deschanel’s website that has over twenty thousand fans on Facebook and over thirty thousand followers on Twitter this is another good use of social media that is playing an important role in promoting new ventures to a mass audience.

New Girl is one of the new shows that I am most anticipating so being able to watch it early is definitely appealing. It will be interesting to see what the viewing numbers are like for the first episode and to see how well it does as a result of this early push. If this strategy does have a positive impact will Fox and other network broadcasters look to this method more in the future?

Are you looking forward to New Girl? If so will you be watching early? Let us know in the comments below.

For a look at who will be guest starring on New Girl head here.

New Girl premieres Tuesday, September 20th at 9pm on Fox.

 


Leave a Reply

Five Things You Didn’t Know About Bravo’s “Don’t Be Tardy”
Skam US Version is Coming to Facebook Watch
Barbara Walters Telling Corey Feldman “You’re Damaging an Entire Industry” is More Relevant Now than Ever
Five Things You Need to Know about Amazon’s Horror Series “Lore”
Five Things Movies Get Completely Wrong About Banks
The Top Five John C. Reilly Movie Roles of His Career
The Top Five Roy Dotrice Movie Roles of His Career
10 Things You Didn’t Know about Dirty Rotten Scoundrels
The Top Uses of Bryan Adams Songs in Movies or TV
The Five Most Addicting Cartoon Theme Songs from the 80s
Listen to the Super Mario Theme Played By Four Calculators
The Five Best Uses of Dolly Parton Songs in Movies or TV
Russell Westbrook And Nick Collison’s ‘White Men Can’t Jump’ Halloween Costumes Are Perfect
My Secret “Albert Pujols Was on Steroids The Whole Time” Conspiracy Theory
Colin Kaepernick’s Taking a Knee Could Go Down as the Most Important Non-Violent Protest Ever
17 Interesting Facts about MMA and the UFC
Did You Know that Dragon Ball Burgers Exist in Japan?
Classic Video Game Ads From The 90s
Video Games Viewed from a More Realistics Perspective
Video Explains the Honest Truth about Metroid
Neil Patrick Harris And His Family Do Halloween Costumes Right
Five Things You Didn’t Know About MIPCOM
Five Things You Didn’t Know About Andrew J. West
Five Things You Didn’t Know About Daniel Bonjour