I love Fringe's marketing campaigns, I really do. Television posters just don't get much better than what FOX puts out for its third-year drama series. Consider last year's brilliant poster -- it was an addictive puzzle that had people squinting to find all the hidden glyphs in the background as our three heroes investigated a hole in the earth formed by the burrowing mole man from "Night of Desirable Objects." It had it all. I loved it.

Season three goes for a much different -- and yet much the same -- approach. Instead of having a wide shot of our three stars, we get an incredibly close shot of them. Also they're in another dimension.

That's right -- the room we saw in the season two finale (with the big window overhead) has been chosen as the setting for this poster, allowing us to see into the alternaverse skyline, where a Zeppelin is flying overhead. If we don't get a scene (or an episode) aboard a Zeppelin this season, I'm going to feel cheated. Those things are just cool.

All kinds of neat things are going on in this poster though. You can spot an Observer to the left of Peter, as well as the various Fringe glyphs hidden around the room. FringeBloggers have an in-depth look at all the poster's nuances.

Before I read that article, though, and was just marveling at the cool, better-be-DVD-cover poster, I couldn't help but notice that Petter seems to be lit and placed in the image as an almost Christlike figure. FringeBloggers seemed to have the same thought: "The first thing that struck me was the religious imagery around Peter. This plays into his importance, both in the intimate squabble between Walter and Walternate (he’s a ‘second coming’ in fictional terms), and the broader mythology with the Observers and the machine. Those of you with sharp memories may also remember that the show itself used similar imagery around Olivia. It came in the episode “Ability”, when Olivia encountered the Cortexiphan test box."

Fringe's third season premieres with the episode "Olivia" on September 23 on FOX.