FX Scores Programming Touchdown with College Football

Broadcasting & Cable is reporting that FX is on the verge of announcing a deal that will bring college football games to the network on Saturdays this fall. Conferences that will be involved include the Big 12, newly formed Pac-12, and Conference USA, so fans of perennial powers Texas and USC may be getting familiar with the cable channel (if they haven’t already) starting in September. Broadcasting & Cable’s Jon Lafayette writes that the channel will announce its first three games in June and will slot the rest of its respective games a week or two in advance to “ensure exciting matchups”.

On the surface, I like this move for FX. Sports, particularly football, seriously help the ratings of three major broadcast networks, whether it be through lead-in support (Fox, CBS) or just being able to draw monster primetime ratings (NBC). College football may not draw the same numbers as the NFL (mostly because it airs on Saturdays), but it’s arguably the most debated sport in America and will bring a whole lot of fresh eyes to FX. It can also be used to promote their scripted shows, as college football goes right along with the type of programming that they make (gritty dramas and gleefully raunchy comedies for the 18-34 male demographic), so FX may be getting some bang for their buck with this deal. Rerunning their shows after the games would be another way to take advantage of having college football, as liking one episode can make someone go to iTunes and buy a season or spread the word to their respective friends.

My only concern is cost vs. ratings, as NBC loses money every year with its NFL coverage and Disney moved Monday Night Football to ESPN due to losing money airing it on ABC. FX has grown 19% this year, according to the article, so now may be as good a time as ever to shoot for the moon, but I only hope that the deal doesn’t come back to bite them in the end. If the network can find a way to balance the budget and bring yet another relevant cog to their strengthening machine, then this could be yet another step forward for FX. Who knows? If things go well enough, FX may draw in other conferences and may even feature a bowl game in the near future, which are generally the higher rated football games of the season.

FX will be one of the channels having their upfront presentations this week, so this is just one small bit of good news in what is soon to be a sea of it. Not only are sports returning to FX, but Archer and Justified are said to be nearing 3rd season renewals. Make sure to keep checking TVOvermind for news from the upfronts, including confirmation of said renewals, pilot pick ups, and summer scheduling, just to name a few.

Will you be tuning in this season to FX’s games? Do you think they’ll give the network a boost in the ratings? Why or why not?

twilight zone
Five Unforgettable Episodes of the Twilight Zone
dark tower
Five Book Series That Would Make Great Shows
river
The Curse of Good Sci-Fi TV
Billions
Billions Season 1 Episode 4 Review: “Short Squeeze”
Christopher-Walken-Lion-Tamer
Eight of the Strangest Looking Actors in Hollywood
"The Master" Premiere - The 69th Venice Film Festival
12 Things You Never Knew about Philip Seymour Hoffman
'Andrew Lincoln and Robert Kirkman Attend 'The Walking Dead' Premiere in Madrid
12 Things You Didn’t Know About Andrew Lincoln
6811749-stunning-megan-fox
Seven Celebrities With Strange Physical Flaws
Coach Finstock
Coach Bobby Finstock from Teen Wolf Gives the Best Advice Ever
Time to Kill
10 Incredibly Powerful Movies That Center Around Racism
13th-warrior-800-75
A List of Movies with Numbers in the Title, From 1 to 25
Potter Fan
Harry Potter in Japan: Harry’s Biggest and Craziest Fan in History
U2
Seven Live Performances By U2 That Absolutely Rocked
fall on stage
It Happens to Everyone: When Famous Musicians Fall on Stage
Lady Pank
Obscure 80s Music Videos That Are Extremely 80s
The Clash
International Clash Day: Seattle Honors London Band with Holiday
nascar_daytona_nationwide_auto_racing_15301727
Seven Incredibly Dangerous Car Accidents in NASCAR History
Omaha
Ever Wonder Why Peyton Manning Says Omaha All The Time?
100514-NFL-Cardinals-Carson-Palmer-PI-CH.vresize.1200.675.high.2
Don’t Forget to Watch The NFL Honors 2016 Show
Josh Norman
When Is the Official Super Bowl Kick Off of 2016?

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.