FXX Signs Deal to Bring Da Ali G Show Back to Life

ali g

Alright, I’m trying to make sense of this news, but overall, it sounds awesome, if even it’s somewhat unclear. FX just signed a presumably large deal with Sacha Baron Cohen to bring Da Ali G show to their new comedy network, FXX.

According to THR, the deal will bring episodes to the US that previously didn’t air when the show played on HBO. There were 18 in total, which made Cohen a star in the UK, but not all of those were broadcast in the US. But the deal also seems to include new Ali G content for the existing episodes, and also an entirely new show from Cohen for FXX. At least I think that’s what’s happening, as FX says he’ll film new intros for the episodes.

“We’re thrilled to be in business with Sacha Baron Cohen,” said FX Networks and FX Productions president of original programming, Nick Grad, who made the announcement with Eric Schrier. “He is an amazing talent, and we look forward to him developing new series for FXP. We’re also excited to introduce Da Ali G Show and Sacha’s characters to a new audience on FXX. And we can’t wait to see how he will incorporate new, original content in the episodes.”

So despite these new episodes being branded as Ali G: Rezurection, it’s not exactly like the show is literally coming back to life. Intrepid US internet pirates have likely already watched these UK-aired episodes of Da Ali G show, though general US audiences probably haven’t.

I thought it might be tough to bring Da Ali G back for an entirely new show as he’d be too well known to “get” people in interviews. But it’s been a while since the show aired, and I don’t think Cohen’s Ali G is nearly as well known by average Joes in the States as in the UK, so it could potentially work.

I think I’m more curious about these other comedy projects he’s said to be developing for FX. Will they star him? Will he be inventing new characters at last?

Paul Tassi is the Managing Editor of TVovermind and also manages the website Unrealitymag.com. He's contributed to major publications such as Forbes as well as BC Media Group properties.
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