Google has struck a blow to the heart of rival Apple iTunes. The internet giant has agreed with HBO to make ‘Game of Thrones’ and other popular series available on Google Play. The wide-ranging deal will feature not only ‘Game of Thrones’, but ‘Boardwalk Empire’, ‘True Blood’, ‘Girls’ and ‘Veep’ will also be available on the Google service for the first time. The deal also includes older shows such as ‘The Wire’, ‘The Sopranos’, and ‘Band of Brothers’.
The addition of ‘Game of Thrones’ is a game-changer for Google. Apple and its iTunes store has long dominated the television series streaming for purchase game, but does never had the rights to ‘Game of Thrones’ despite streaming other HBO series. The director of international digital distribution for HBO hailed the purchase:
“We are delighted to bring our wide range of programming to Google Play globally, and expand on our existing relationship in the US. This is an exciting time for HBO in the digital space and we can’t wait to work with Google over the coming weeks and months to deliver all of our series and films to their platform, including a host of new and returning HBO shows throughout 2014.”
The popularity of the HBO series’ ‘Game of Thrones’ will threaten Apple iTunes stores almost immediately. It’s not clear what Google’s next move will be, but we can be sure they will continue to acquire rights to other popular shows – or at least representing a similar offering to that of iTunes. Game on!
[Photo via HBO]