As cord cutting becomes an increasingly common practice, less and less people have access to cable, much less HBO. But those who do? They’re becoming increasingly generous with those who don’t. All you need to get into a service like HBO Go is a username and password, and friends are fine sharing that with a friend, as it doesn’t affect them at all.
This is technically illegal (I think?) and certainly against the TOS of HBO, but it turns out, they really don’t care about it. HBO CEO Richard Plepler spoke about the practice to Buzzfeed:
“It’s not that we’re unmindful of it, it just has no impact on the business,” HBO CEO Richard Plepler said. It is, in many ways, a “terrific marketing vehicle for the next generation of viewers,” he said, noting that it could potentially lead to more subscribers in the future. “We’re in the business of creating addicts.”
In other words, they don’t view this as quasi-piracy, they view it as hooking possible future customers. That’s a great way to look at it, and really, how most companies should be viewing actual piracy. It also helps pad their numbers about how many people watch their shows on the service, making it more viable for being a possible standalone service in the future.
So go ahead, share away.
[Photo via Keith Bernstein/HBO]