LOST Viral Marketing Goes Live with DJ Am

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August 18th, 2009 - (909 days ago)

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Picture-5The LOST guys are at it once again, tormenting their loyal fans with a clue filled online event that just stepped through the fourth-wall and straight into the really-real world. This time around it looks like LOST's efforts are all about the fan, namely giving the fans the chance to follow clues to the opportunity to purchase limited edition posters created by some of the hottest pop-culture artists on the market.

The most recent round brought LOST actor Sterling Beaumon, who played the part of Young Ben Linus on the show, to a night club where DJ Am was performing.  The dance party was setup with a definite LOST theme featuring a mockup of the hatch, and a very familiar piece of art from the show, the Black Rock painting.  Beaumon grabbed the mic briefly to give fans the next clue.

LOST fans don't have to actually leave the internet to stay on top of what is going on. The game-masters have set up a 'hub' page that will keep fans informed of each event and what is revealed.  The disclaimer for the game actually seems to go out of its way to stress that LOST fans do not need to physically participate in the game, suggesting that there will be more live events and reveals in the near future.

About
TVOvermind Editor in Chief Jon Lachonis is the creator of the popular LOST blogs TheTailsection and DocArzt & Friends Lost Blog. Since then his writing has appeared on CraveOnline, UGO, BuddyTV, and many others. Jon is also a charter member of the Broadcast Television Journalists of America. Follow him at @DocArzt.
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