With the new Nikita poster, sex sells

The CW had a very good season last year, with the runaway hit The Vampire Diaries (which was inevitably both a product and the recipient of the vampire craze). Now, they’re trying to replicate that genre success with their new series Nikita, an action series starring Maggie Q as the titular assassin. It’s a remake of the older series La Femme Nikita, and according to this poster released by the CW, Nikita is all femme.

The poster, for those you unlucky enough to be able to view it, is all sexed up. Maggie Q is splayed across a chair in a scarlet room, wearing a leather outfit that shows ALL of her leg and then some. The chair she’s sitting in has legs of machine guns, one of which she is holding while her other hand holds a pistol in the air. Obviously, the CW is not going for its normal demographic with this series. The network, for the most part, aims at younger women with their shows like Gossip Girl and the recently cancelled Melrose Place. While shows like Supernatural and Smallville are aimed at a mixed audience, Nikita seems to be going for all men with this “Looks Do Kill” campaign. And you know what? If it keeps up, it just might be successful.

Nikita premieres on September 9 at 9/c on the CW. It’s going to have to fight hard to stay alive in that horrible battleground of a Thursday night slot, but if this poster has anything to say, the CW is willing to fight to win.

Premiere Of Disney's "Muppets Most Wanted" - Arrivals
10 Television Actors Who Became Successful after 40
Premiere Of Disney's "Muppets Most Wanted" - Red Carpet
The 15 Highest Per Episode Paid TV Actors of All Time
Premiere of Magnolia Pictures' "World's Greatest Dad" - Arrivals
The Most Famous Guest Stars to Ever Appear on Friends
detention
TV Shows Set in All 50 States Part Three: From Dawson’s Creek to Longmire
"The Master" Premiere - The 69th Venice Film Festival
12 Things You Never Knew about Philip Seymour Hoffman
'Andrew Lincoln and Robert Kirkman Attend 'The Walking Dead' Premiere in Madrid
12 Things You Didn’t Know About Andrew Lincoln
6811749-stunning-megan-fox
Seven Celebrities With Strange Physical Flaws
20th Annual Nobel Peace Prize Concert - Press Conference
12 Things You Didn’t Know about Claire Danes
Coach Finstock
Coach Bobby Finstock from Teen Wolf Gives the Best Advice Ever
Time to Kill
10 Incredibly Powerful Movies That Center Around Racism
13th-warrior-800-75
A List of Movies with Numbers in the Title, From 1 to 25
Potter Fan
Harry Potter in Japan: Harry’s Biggest and Craziest Fan in History
U2
Seven Live Performances By U2 That Absolutely Rocked
fall on stage
It Happens to Everyone: When Famous Musicians Fall on Stage
Lady Pank
Obscure 80s Music Videos That Are Extremely 80s
The Clash
International Clash Day: Seattle Honors London Band with Holiday
Omaha
Ever Wonder Why Peyton Manning Says Omaha All The Time?
100514-NFL-Cardinals-Carson-Palmer-PI-CH.vresize.1200.675.high.2
Don’t Forget to Watch The NFL Honors 2016 Show
Josh Norman
When Is the Official Super Bowl Kick Off of 2016?
Weiner Stampede
Super Bowl’s Greatest Commercials 2016: Heinz “Wiener Stampede” Gets Our Vote

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.