Rob Lowe Says Nielsen is Getting Parks and Recreation’s Ratings Wrong

parks and rec robI think a good many of us TV aficionados are upset that Parks and Recreation isn’t getting the ratings love it deserves. Arguably one of the best comedies on TV right now, the show seems to be consistently struggling the ratings despite its overall quality.

Cast member Rob Lowe thinks he knows what that is, and it’s not the show, it’s the ratings system itself. He was on Jimmy Kimmel Live this week and had a few things to say about Nielsen.

“The ACNielsen people do not accurately measure people in colleges, because if they did, my little show, ‘Parks & Recreation’ would be ‘Two And A Half Men,'” he said. “It would be the number one show on television.”

While I have my doubts that ratings error could turn Parks and Rec into a Two and a Half Men behemoth, there certainly are biases in the Nielsen ratings. They don’t properly adjust for shows watched via DVR or internet, and it’s no wonder all their top shows are usually ones favored by elder audiences who still watch TV live. They’ve tried to adjust their ratings to keep up with the times recently, but it’s not enough and smaller shows with younger audiences are suffering because of it.

Do you think Parks and Rec really is a sleeping giant or is Lowe exaggerating?

  • http://canadagraphs.weebly.com Csnadagraphs

    Grossly over-exaggerating.

    While I do agree Nielsens system is exceptionalyl outdated for thie era, P&R would certainly not take the type of jump Mr. Lowe suggests. As it is, I work with & around people who vary from late teens to early 40s. Most in the 20-30 age range, and I only know of ONE person who watches it. More of them discuss Community and Modern Family than P&R or 2.5 Men. I run a poll every year on my site asking my sites readers best shows/actors etc. P&R cast and the show itself have never made it to the final 5 in the comedy section, and thats polls that are targeted at a more internet savvy audience.

    Simple fact is Parks & Rec isnt popular. Not with the elderly, not with the youth. I am sure there is a niche audience that likes it, but whoever they are…they arent tuning in live or online too much.

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