The SciFi Channel's grand re-branding event, which will re-market the network as SyFy with the tagline of Imagine Greater, is growing closer.  Today, the network released a two-minute promotional video entitled "House of Imagination" that is meant to focus on the original programing of the network.  Everybody knows that SyFy channel produces great original series like Battlestar Galactica and the Stargate spinoffs, but not everyone knows about the other shows they have to offer such as Ghost Hunters, Eureka, and Destination Truth.

The film invites viewers into a house party, carnival style celebration that is populated by all of the networks original series characters.  In the background "workers" can be seen carrying giant white 3-dimensional letters like "S" and "Y" and "F" around.  The song "Happiness" from Goldfrapp serenades the viewer during their trip through the carnival fun house, and it ends with our tour guides walking out of a door where they are suddenly in the front yard of just another normal, plain old house.

The short film will extend to the new Syfy.com website beginning on July 7 (www.syfy.com/ImagineGreater), where visitors can become a guest at the carnival/house party and immerse themselves into the experience in an interactive and fun way, exploring rooms and discovering exclusive content throughout their adventure.  The content will include games, behind-the-scenes footage, cast interviews, and downloadable wallpapers, as well as other surprises.

Said Michael Engleman, Vice President, Creative, Syfy, the key architect behind the brand film: “Coming off the most successful year in our 16-year history, we wanted to create a brand film that both celebrates the genre and also feels human, relatable, and wildly creative, highlighting the wide array of casts and character who inhabit Syfy’s ever broadening programming landscape. Through this unique creative collaboration, we’re honoring and embracing a powerful global brand with deep roots in the popular culture.”

You can watch the 'House of Imagination' video now, by following this link to the Syfy.com website.

SyFy To Launch 'House of Imagination' Two-minute Film