The Vampire Diaries Tops Online Chatter: The Importance of Online Activity

The Vampire DiariesLast week The Vampire Diaries was broadcast television’s #1 social series for the week of January 21–27, according to Trendrr.TV.  This was the first time The Vampire Diaries had achieved this honor, but The CW and Warner Bros. Television are thrilled and grateful to the fans.

The Vampire Diaries fans threw a #TVDparty throughout social media last week, generating nearly 865,000 social interactions across Twitter, Facebook, GetGlue and Viggle.  Previously, shows such as American Idol, Glee and Family Guy had topped this list, but last week vampires ruled the internet.   On January 24, executive producer Julie Plec and cast members Nina DobrevPaul WesleyIan SomerhalderKat GrahamZach Roerig and Claire Holt all live tweeted during the episode, causing the #TVDparty hashtag to trend on Twitter that night.

There’s not enough that can be said about the importance of social media in this day and age, particularly for lower-rated shows.  Don’t get me wrong, The Vampire Diaries is not in danger of being cancelled.  It’s no longer The CW’s highest-rated show (that honor belongs to Arrow now), but it’s still a powerhouse show for the network and may even spawn a spin-off.  And yet, we can’t help but notice the increasing importance attributed to social media in a time when the Nielsen system of ratings is called “outdated” with increasing frequency (although that hasn’t stopped anyone from turning away from the system until something better is created).  Still, networks and studios pay attention to activity such as this.  Take, for example, the praise that The CW’s president heaped on Beauty and the Beast during the network’s TCA presentation recently.  Despite having the same ratings as The Secret Circle, which was cancelled after one season, Mark Pedowitz thinks Beauty and the Beast is doing well creatively and has a potential future.  The fact that social media contributed to the show recently winning the People’s Choice Award for Best New Drama would contribute to that.

Then there’s a show like Supernatural, which has seen it ratings drop over the years, but its online presence is stronger than ever.  It too won People’s Choice Awards and was the #1 talked about scripted show on Get Glue last year.  Also, back in 2011, TVOvermind conducted a survey with a graduate student to determine the show with the strongest online fandom.  Unsurprisingly, both Supernatural and The Vampire Diaries made the list, as did many other lower-rated shows like Community and Fringe.

In other words, if you talk about your favorite shows online, it’s likely going to be taken into consideration when it comes time to determine the fate of your series, especially if that show is on The CW.  So chat and tweet away!

 

fargo5
Five Movies That Would End Up Making Great Shows
Dawson's Creek
10 Things You Didn’t Know About Dawson’s Creek
Baseball TV episodes
Our Favorite Baseball-Themed TV Episodes Of All-Time
lgbt tv show characters
Our Favorite LGBT TV Show Characters Of All-Time
Rai
The 20 Best Eyes in Hollywood
arnold-schwarzenegger-body-and-physique-in-conan-the-barbarian
The 15 Most Ripped Actors of Past and Present
Christopher-Walken-Lion-Tamer
Eight of the Strangest Looking Actors in Hollywood
"The Master" Premiere - The 69th Venice Film Festival
12 Things You Never Knew about Philip Seymour Hoffman
menace-ii-society-original
Where Are They Now? The Cast of Menace II Society
Kids Larry Clark
Whatever Happened to the Cast of Kids?
batman-mask
The 15 Most Iconic Movie Masks of All Time
Dustin Hoffman - Straw Dogs (1971) 3
Five Incredible Revenge Movies Not Enough People Have Seen
U2
Seven Live Performances By U2 That Absolutely Rocked
fall on stage
It Happens to Everyone: When Famous Musicians Fall on Stage
Lady Pank
Obscure 80s Music Videos That Are Extremely 80s
The Clash
International Clash Day: Seattle Honors London Band with Holiday
nascar_daytona_nationwide_auto_racing_15301727
Seven Incredibly Dangerous Car Accidents in NASCAR History
Omaha
Ever Wonder Why Peyton Manning Says Omaha All The Time?
100514-NFL-Cardinals-Carson-Palmer-PI-CH.vresize.1200.675.high.2
Don’t Forget to Watch The NFL Honors 2016 Show
Josh Norman
When Is the Official Super Bowl Kick Off of 2016?

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.