“Fight the Dead. Fear the Living” is the new tagline for The Walking Dead in the season 3 poster released to the public by EW this morning. Featuring Rick Grimes (Andrew Lincoln) atop a flipped prison bus with his iconic .357 Magnum in ready position, and the even more iconic Prison in the background, the poster does a perfect job of selling the overarching elements of the the third season to Walking Dead fans who have not read the comics. Readers of the comic, upon which The Walking Dead series is very loosely based, know what to expect in a broader sense. The Prison was the center of action for The Walking Dead for 35 issue run that also involved one of TWD’s most infamous characters, the Governor, who will also debut this season.