HBO Launched a series of viral videos last week, beginning with a brief behind the scenes look at some Eric Northman action from the upcoming season.  Looked like Sookie was holding a gun while Eric wrestled with some tattooed guy with long hair.  Were there silver bullets in that gun, by chance?

HBO Is adding another item to their psych-up campaign with a series of 12 True Blood posters which will be released one a week, bringing us within striking range of the premiere for True Blood Season 3.  Here is the first poster, in printable high res.  For more, obey the details in the below press release.

NEW YORK, NY March 25, 2010 – TRUE BLOOD fans thirsting for the highly-anticipated third season of the series are in for a treat this week as HBO kicks off its marketing campaign to promote the season 3 debut on June 13.  As a part of the countdown, HBO has created an online tease campaign that includes weekly distribution of a dozen TRUE BLOOD-themed posters that give a nod to the show’s core fans.  Designed to excite fans of the hit series and entice new viewers to tune-in, the posters feature imagery and taglines that reference favorite moments, popular themes and insider storylines from the series, speaking directly to TRUE BLOOD’s rabid fan base.

Beginning today, HBO will distribute the posters online with a new poster debuting weekly for 12 consecutive weeks. The posters will appear on HBO branded sites such as HBO.com (http://www.hbo.com/true-blood/inside/posters/download/poster-cup-of-joe) and the TRUE BLOOD Facebook page (www.facebook.com/TrueBlood), as well as key online partners including entertainment, television and news sites as well as TRUE BLOOD fan sites. See below for the first poster, being distributed today: