A new set of online viewing data cited by WorldScreen reveals that ABC has succeeded in corning the market for online television viewing, with their flagship genre show LOST leading the way. Click ahead for the breakdown.
Dancing with the Stars took the top spot for March, with 3 million unique viewers, up 93 percent over the previous month. Rounding out the top five was viewing of full episodes and short-form content from Lost (1.4 million unique viewers), followed by Grey's Anatomy (1.2 million), Better Off Ted (1.2 million) and The Bachelor (1 million). In the Motherhood came in sixth with 986,000 unique viewers, with Desperate Housewives (903,000), Ugly Betty (780,000) and Castle (650,000) rounding out the top performers.
Lost again ranked number one in total streams, with 35.8 million, followed by Grey’s Anatomy with 19.7 million total streams and Dancing with the Stars with 19.6 million streams.
Source: Worldscreen
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Awesome. Yeah Lost usually stays on iTunes most of the week as well. As opposed to when Lost is on hiatus and its an all out brawl for the top spot. :)
Awesome. Yeah Lost usually stays on iTunes most of the week as well. As opposed to when Lost is on hiatus and its an all out brawl for the top spot. :)
Wow…I knew Lost was on top of the online numbers but I didn't realize how big the online numbers had gotten. Against American Idol, Lost gets a little over 9 million viewers a night. But then DVR+7 (the number of people who watch it on DVR in the following week) bumps up that number by more than two million. And combining iTunes downloads with ABC.com views bumps it up further. When you consider it all, it starts to feel like one of the healthiest shows on TV.
Wow…I knew Lost was on top of the online numbers but I didn’t realize how big the online numbers had gotten. Against American Idol, Lost gets a little over 9 million viewers a night. But then DVR+7 (the number of people who watch it on DVR in the following week) bumps up that number by more than two million. And combining iTunes downloads with ABC.com views bumps it up further. When you consider it all, it starts to feel like one of the healthiest shows on TV.
The simple explanation for both the LOW numbers during actual airing and the HIGH numbers in DVR and online downloads is that LOST is the most prominent example of the new television viewing paradigm. Just as was predicted by the WGA during the writer's strike, all people will someday get their television not by appointment on broadcast channels but at their convenience online and with recording devices that allow them to watch and rewatch at their leisure.
It's no fluke that LOST's live ratings and DVR+7 and online viewings tell a very different story about the show's popularity. People who love LOST are devoted to it. They carefully analyze the show and compare what they see with four prior seasons of knowledge they've accrued about the show's ongoing mysteries. Pop culture fluff like Dancing with the Stars and CSI can be easily absorbed in an evening of couch-potatoing, and that is the purpose of such shows. LOST demands more; for many, it's not just a show but a hobby.
It only makes sense then that many choose to set aside the time to watch each week's episode at a time that's convenient for them, when they can concentrate, re-watch scenes and pause when they want. Online and DVR viewing is the perfect match for a show like LOST. It's setting a trend that's only going to become stronger. Rest assured, ABC are well aware of how many people truly watch LOST, no matter what the Neilsens report.
The simple explanation for both the LOW numbers during actual airing and the HIGH numbers in DVR and online downloads is that LOST is the most prominent example of the new television viewing paradigm. Just as was predicted by the WGA during the writer’s strike, all people will someday get their television not by appointment on broadcast channels but at their convenience online and with recording devices that allow them to watch and rewatch at their leisure.
It’s no fluke that LOST’s live ratings and DVR+7 and online viewings tell a very different story about the show’s popularity. People who love LOST are devoted to it. They carefully analyze the show and compare what they see with four prior seasons of knowledge they’ve accrued about the show’s ongoing mysteries. Pop culture fluff like Dancing with the Stars and CSI can be easily absorbed in an evening of couch-potatoing, and that is the purpose of such shows. LOST demands more; for many, it’s not just a show but a hobby.
It only makes sense then that many choose to set aside the time to watch each week’s episode at a time that’s convenient for them, when they can concentrate, re-watch scenes and pause when they want. Online and DVR viewing is the perfect match for a show like LOST. It’s setting a trend that’s only going to become stronger. Rest assured, ABC are well aware of how many people truly watch LOST, no matter what the Neilsens report.
rodimusben–
you said it, brotha. i didn't even watch an episode until last x-mas, then after seeing locke's orange smile, started streaming every night (i dig The Godfather). we went through season 4 in one day in January and now, of course, i'm completely nuts over it. good job, ABC, more like this please!
rodimusben–
you said it, brotha. i didn’t even watch an episode until last x-mas, then after seeing locke’s orange smile, started streaming every night (i dig The Godfather). we went through season 4 in one day in January and now, of course, i’m completely nuts over it. good job, ABC, more like this please!
I think what some people dont consider is Lost, being clue based, has a heavy fanatic fanbase who view the episodes more than once, While it certain that many of the online viewers missed the show–many are second timers
I think what some people dont consider is Lost, being clue based, has a heavy fanatic fanbase who view the episodes more than once, While it certain that many of the online viewers missed the show–many are second timers
I started watching the show at the end of season 2. I was curious to see the show that beat out Rome for best drama at the emmy's after season 1. At the time I thought it was bullsh## that anything could top Rome. Well, I am glad my curiosity got the best of me because I have been following the show year 'round religiously. I have never been so involved in the nuances of a tv show. I think Lost can be labeled as a multi-media event and not just a tv show.The amount of information on the internet contributed by bloggers, fans, and the show itself with ARG's definitely makes it so more than sitting in front of your tv once a week while light pulses fill your empty brain. It is an interactive experience and that is part of the reason Lost does so well with streaming and download internet viewers. For me it hasn't been until this season that I have been watching it the night of the broadcast. Every other season I watched it on the internet because I feel the commercials make the episodes feel hurky-jerky and off balance; they get in the way of the mood and atmosphere of a particular episode. This year has been different only because I have the night off but more important is the fact that I got a big flat screen tv and can watch Lost in HD and I just can't resist not turning the show on as it's being aired.
I totally agree with your statement about it being a media event Neoloki. Lost got a bunch of us doing things on the web we'd never done before.
I started watching the show at the end of season 2. I was curious to see the show that beat out Rome for best drama at the emmy’s after season 1. At the time I thought it was bullsh## that anything could top Rome. Well, I am glad my curiosity got the best of me because I have been following the show year ’round religiously. I have never been so involved in the nuances of a tv show. I think Lost can be labeled as a multi-media event and not just a tv show.The amount of information on the internet contributed by bloggers, fans, and the show itself with ARG’s definitely makes it so more than sitting in front of your tv once a week while light pulses fill your empty brain. It is an interactive experience and that is part of the reason Lost does so well with streaming and download internet viewers. For me it hasn’t been until this season that I have been watching it the night of the broadcast. Every other season I watched it on the internet because I feel the commercials make the episodes feel hurky-jerky and off balance; they get in the way of the mood and atmosphere of a particular episode. This year has been different only because I have the night off but more important is the fact that I got a big flat screen tv and can watch Lost in HD and I just can’t resist not turning the show on as it’s being aired.
I totally agree with your statement about it being a media event Neoloki. Lost got a bunch of us doing things on the web we’d never done before.