Dannon has been using John Stamos to sell their Oikos yogurt for quite some time now because A) he’s Greek and B) middle-aged women love John Stamos. Actually, everyone loves John Stamos, so that’s sort of meaningless.
Now, Dannon is cracking open its piggy bank to spring for a Super Bowl spot that reunites Stamos with his Full House co-stars Dave Coulier and Bob Saget. They’ve released a short, thirty second teaser for the ad (this is what we do now, have teasers for ads) where the three can be seen still living together in the same house. Well, not the Full House house, but a house all the same. Saget is the only one with a line, and Coulier is wearing his onesie pajamas. Good start.
I’m not sure how long the final spot will end up being, but I’m sure it will be one of the more memorable commercials. This is also on the back of the news that Larry David, Jerry Seinfeld and Jason Alexander are probably orchestrating a mini Seinfeld reunion for another Super Bowl ad. A rival yogurt company, perhaps?