DirecTV Offers Weeklong Preview of ‘The Pillars of the Earth’

I really like having DirecTV, mostly because of their love for scripted programming. They’ve single-handedly saved both Friday Night Lights and Damages, and that’s earned them a little respect in my book. Any network or television group that shows love for (quality) scripted television automatically gets love from me.

DirecTV does most of their original content through their channel “The 101,” a channel named after its channel number (big stretch there). The 101 also airs some pretty nice concerts, which is the main reason I watch the channel. So as I was gearing up to watch Asia in concert on the 101 (a rather disappointing show, I might add), I saw something that was rather curious: The Pillars of the Earth was on.

I immediately jumped to the conclusion that the 101 and Starz had partnered up and that the 101 would be airing the series for those of us who didn’t subscribe to Starz. Then I took a step back, realized how stupid that was, and did some investigating (I hit the info button my remote).

As it turns out, the 101 is really just acting as an advertising tool for Starz’s eight-part miniseries based on the 1989 book by Ken Follett. For a week, the 101 will be sampling out the first two episodes of the miniseries in a sort of attempt to get people to subscribe to Starz. While they probably will not be successful with me (times are hard), I’m interested to know how effective this marketing technique will be, or if we’ll see it again in other Starz shows like Camelot or Torchwood (the only show that’s even making me think about subscribing to Starz).

The Pillars of the Earth, which stars Ian McShane and Donald Sutherland, will air through its eighth episode on August 27. No news as to whether World Without End, the 2007 sequel to the book, will be adapted as well.

Leave a Reply

Al Roker on Ryan Lochte
Ryan Lochte Lied: Why We Love Al Roker Losing it With Billy Bush
The Voice Season 11 Preview
The Voice Season 11 Preview: Miley Cyrus & Alicia Keys – Keeping it Real
New Fall 2016 TV Shows
The 10 New Fall 2016 TV Shows You Don’t Want To Miss!
Runaways
Marvel’s ‘Runaways’ Ordered to Series at Hulu
Deadshot and Harley
‘Suicide Squad’ Sets More Box Office Records, Beats ‘Civil War’
Archive 81
‘Archive 81’: An Interview with the Creators of the Horror Audio Drama, Daniel Powell & Marc Sollinger
Jared Leto as the Joker, laughing in the faces of critics.
‘Suicide Squad’ Shatters August Record for $135M Opening Weekend
Jared Leto as the Joker, laughing in the faces of critics.
‘Suicide Squad’ Soars with $65.1M Friday, Now Heading Toward $150M Opening Weekend
Moviepilot
What Are Twitter Users’ #7favfilms?
The Star Trek 50th Anniversary Blu-ray Set Has 30 Discs
The Star Trek 50th Anniversary Blu-ray Set Has 30 Discs
Ghostbusters
Hollywood: Women in Movies From Past to Present
Actress Zoe Kravitz is added to Fantastic Beasts
Harry Potter’s “Fantastic Beasts” Just Got Hotter – With Zoe Kravitz!
Kehlani, "Gangsta"
Check Out the New Music Video for Kehlani’s ‘Gangsta’ from ‘Suicide Squad!’
Suicide Squad: The Album
‘Suicide Squad’ Soundtrack Is the Best of the Summer: Review
Jared Leto as the Joker
Jared Leto Returns as Joker in ‘Purple Lamborghini’ Music Video for ‘Suicide Squad!’
Galactic Empire
Why Star Wars Fans Should Be Paying Attention to Galactic Empire
Sports News
The Best Lessons From the 2016 Olympics Opening Ceremony
150415194757-2015-playoff-graphic-2-041515.1200x672
The Top Five Moments in NBA Playoffs History
2themastes
Your Official Guide to Watching the Masters Tournament on TV
Austin X Games
X Games Austin 2016 Has an Amazing Sports and Music Lineup

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.