NBC, HBO Teaming Up With Google TV

Rodney Wardle October 4, 2010 1

TV and tech nerds rejoice! The future of television is almost here. Google announced Monday its content partners for its upcoming Google TV platform.

In a blog post, Ambarish Kenghe, Develop Product Manager of Google TV, said the company is working with several multimedia companies to optimize their content. According to Kenghe:

  • Turner Broadcasting has been hard at work optimizing some of their most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.
  • NBC Universal has collaborated with Google TV to bring CNBC Real-Time, an application that allows you to track your favorite stocks and access news feeds while enjoying the best financial news from CNBC directly on your TV screen.
  • HBO will bring access to hundreds of hours of programming to Google TV with HBO GO. Authenticated subscribers will soon be able to access all of their favorite HBO content on-demand in an enhanced website for Google TV.
  • NBA has built NBA Game Time, an application that lets you follow game scores in real-time and catch up on the latest highlights from your favorite team in HD.

And that’s not all. Google is also teaming up with content providers Amazon Video On Demand, which offers access to over 75,000 titles for rental or purchase, and Netflix will offer the ability to instantly watch unlimited movies and TV shows, anytime, streaming directly to your TV.

News sites like The New York Times and USA Today; music sites like VEVO, Pandora and Napster; information networks like Twitter; and online networks like blip.tv are also all on board to dish out optimized content. YouTube is also tossing its hat in with YouTube Leanback, where you can watch your favorite viral videos and personalized channels on the television.

The device will launch this week. There’s two versions, a standalone Sony smart TV with the device and Blu-Ray player built in, or a separate box to use with your current TV.

So are you couch potatoes ready to get in line for Google TV, or are you satisfied with what your current set up?

  • http://www.buywowdruid.com/ mage

    WoW! Great?!! Isn't it interesting how Google subtly crawl its way to media domination, well nevertheless, i always love their innovations.