The NFL has decided that, rather than pay for half-time shows at the Super Bowl, it should be paid for having half-time shows. In this absolutely ludicrous move, the NFL approached Katy Perry, Rihanna, and Coldplay, the three current candidates for this year’s half-time show, and asked each party if they would be willing to contribute a portion of their post-Super Bowl tour revenues to the league.
Just a reminder folks, the NFL is legally a non-profit. It is unknown if anybody was willing to make such a ridiculous move, and the league has so far made no comment about this turn of events. Rihanna, Coldplay, and Katy Perry have also declined to comment thus far, but if this turns out to be true, it will truly be a game changer, as the only bands willing to pay will be bands that feel they need the exposure and that want more people to know about them. Why would bands that are already household names in the United States pay for exposure through concert revenues (the way most artists make the vast majority of their money) if they were already expecting a fully successful and sold-out tour?
If true, this would also be a game-changer because it might bring about the decline of the half-time show, which is still one of the most-watched parts of the Super Bowl. Successful, nationally known artists like Beyonce will likely not be willing to pay any significant amounts of money for the “privilege” of playing in front of a massive audience.
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