If estimates are to be believed, Pacquio Vs Margarito may have potentially doubled the pay-per-view numbers of Pacquiao's last fight, bringing in a whopping 1.4 million ppv buys.  The most interesting takeaway is that this number exceeds UFC 121, which featured UFC's then headlining superstar Brock Lesnar.  So, is Boxing dead after all?  Or was it just lacking a superstar like Pacquiao, whose skills have brought him plenty of respect for years but his recent string of wins have brought Boxing their first break-out celebrity in recent times.

If the pundits are to be believed, the long on-again off-again matchup betwen Pacquiao and Floyd Mayweather could potentially put the sport at the top of PPV sells again, but sports analysts are now saying that Pacquiao no longer needs a win over Mayweather to legitimize himself.  Particularly after trouncing Margarito handily last night.

All of this tests the assertion of MMC/UFC fans that their sport is the superior one.  While it may be true that Boxers struggle in the multi-discipline octagons of MMA, it might be a bit like saying stock car drivers would make great cabbies:  it probably isn't a sign of anything.  What has yet to be played out is how well an MMA fighter would fair in the boxing rule-set.  None of this really matters at the end of the day since both arenas serve a common goal:  filling seats and selling PPV tickets.  The Boxing ring has been without a champion that can crossover into the entertainment world at large, as Pacquiao did by singing a duet with Will Ferrell:

When was the last time you saw a UFC star do anything other than glower?  Pacquiao has consistently grown his PPV audience to above the UFC par and shows no signs of slowing down.  It looks like this UFC vs. Boxing thing isn't going to be resolved any time soon.