I’m pretty sure Netflix is one of those brands that simply sells itself at this point, which is why they can pretty much do whatever they want in their ads. They just debuted a new one this past week (during the Emmys, I believe) that has Netflix partner Ricky Gervais selling you on the service by imagining what it’s like to be in the shows you love.
Naturally, that has him crossing over into House of Cards, Orange is the New Black, and perhaps the lesser-known Lilyhammer. Man, his American accent is not good. And I guess there wasn’t time for Hemlock Grove, or not enough people wouldn’t have recognized it.
Gervais’s own “Netflix original” is Derek, the drama-dy about a good-hearted, mentally challenged(ish) man who works in a care home. It’s not technically made purely by Netflix like House of Cards or Orange is the New Black, but they have the exclusive US rights to it at the very least, and Gervais is a valuable ally to have, obviously. His hits The Office and Extras have been some of the best comedies on TV, and though Derek is a different direction, it’s a bold comedic project as well.
Netflix, for all its recent glory, was shut out at the Emmys, House of Cards and Orange is the New Black falling to Breaking Bad and Modern Family. Though to be fair, that can be said of nearly everyone else at the show as well. Still, for 60+ nominations and not one win? That’s a little hostile, revealing the Hollywood-Netflix feud may run pretty deep. Which side are you on?