Although Big Sean is generally known for his music, this is not the only business venture in which he is involved. In fact, he hinted at his latest venture, a cinema, on his last album. In 2017, he released the album ‘Double or Nothing’ in collaboration with music producer Metro Boomin. This album included the track ‘No Hearts, No Love’. It was on this track that he hinted about his next business venture as some of the track’s lyrics said that he was helping to revive the city by building a movie theatre downtown.
At the time of the track’s release, fans probably paid little interest as to the meaning of those lyrics and would not have believed that the rapper was actually doing any such thing. However, his lyrics have now come true as he has become involved in a joint project with Emagine Entertainment. He is collaborating with the cinema chain to open a new high-end multiplex that is located in downtown Detroit.
Free Press spoke to Paul Glantz, who is the co-founder of Emagine Entertainment. He explained that a site has not yet been secured for the new movie theatre, so the project is in the early stages. They need a large site to house the different facilities, so it could take a while. This luxury venue will contain between 10 and 12 screens and a seating capacity of 1,300. The plan is for the largest of the auditoriums to seat up to 300 people and for it to double as a live music venue.
Glantz went on to say that if things go to plan, construction could begin as soon as next year. If this is the case, Detroit residents will see the new movie theatre open in early 2020. This new venture is a step in a completely different direction for Big Sean. He began his career in the music industry in 2007 and spent the early years of his career recording and releasing mixtapes. It wasn’t until 2011 that he finally released a studio album called ‘Finally Famous’. This was followed by ‘Hall of Fame’ in 2013 and then ‘Dark Paradise’ in 2015.
2017 was a productive year for Big Sean as he released two studio albums in the same year. ‘I Decided’ came first, followed by ‘Double or Nothing’. Also in 2017, he completed the ‘I Decided’ tour.
Although the new cinema is a different business venture for Big Sean, it is not the first time he has become involved in music projects outside the music industry. He is known for his fashion sense and has headlined the style section of ‘The Source’ and posed in the Winter 2008 edition of the ‘Billionaire Boys Club’ lookbook. Big Sean is also a representative of Ti$A and has an endorsement with Adidas, which has involved him releasing his own line of sneakers. In 2013, the rapper launched his own clothing company called ‘Aura Gold’.
Big Sean was born in California but moved to Detroit when he was just a baby. It was in this area that he was raised. Although he now lives in a mansion in Beverley Hills, the movie theatre project is an opportunity for the rapper to make a contribution to the area and community in which he was raised.