As we’ve reported before, Duck Dynasty is currently putting up absolutely massive ratings that are crushing even its network competition. The question is why? Is the show really that good? Who is watching it?
Well, the Washington Post did a little digging and came back with some hard data and a map you can see above. The blue sections mean there are areas that fewer people are watching Duck Dynasty, and red means that’s where more people are watching.
It almost looks like a political map, and yes, it’s the red states which are unsurprisingly tuning in to produce these massive numbers, while the coasts and liberal havens like Chicago and Detroit are tuning out.
In Lake Charles, LA for example, almost 52 percent of all households tune into the show every week. Of ALL households. That’s insane. And really, WP believes there ARE political ramifications:
“Anyone thinking of buying political advertisements should take note: Republicans were about 50 percent more likely to tune in to the season premiere than Democrats, and Republicans who always vote in statewide elections were almost twice as likely to tune in than were Democrats. Four media markets in Virginia returned household shares with scores higher than 21 (The Washington, D.C. market returned a 16 share, which is still pretty high). So, if you’re, say, running for governor in Virginia, buying ads the next time A&E broadcasts a new episode of “Duck Dynasty” might be a smart investment.”
And I did hear that one of these brothers is thinking about running for office…