Hellcats is instant gold for TheCW, becoming the network’s first scripted show to keep up with America’s Next Top Model – and actually surpass it. The show, executive produced Tom Welling star of TheCW’s Smallville, brought a truck load of win to TheCW’s Wednesday efforts, a night they have struggled with in the scripted area for the past three years. Not surprisingly, Hellcats was a big hit with its target audience, teen-girls, but performed admirably in the coveted 18-34 bracket as well.
Reality check: these numbers definitely indicate that TheCW has a winner on their hands, but don’t forget that the ‘other’ networks haven’t premiered their Wednesday line-ups yet. The fact is, TheCW is unlikely to lose their target audience when that happens since it is territory they pretty much service exclusively – but there could be some damage to the over-all numbers. Time will tell. Here’s the slice and dice of the ratings from TheCW:
The series premiere of HELLCATS accomplished something no other UPN or CW show has ever done, matched or built on its TOP MODEL lead-in. HELLCATS improved on the cycle 15 debut of TOP MODEL in the key demographics, including 3% in total viewers (3.0mill), 26% in females 12-34 (2.4/7), 23% in persons 12-34 (1.6/5), 100% in female teens (3.2/11), 91% in total teens (2.1/7), according to Live Plus Same Day Nielsen ratings for Wednesday, Sept. 8, 2010.
HELLCATS retained 100% of its TOP MODEL lead-in among women 18-34 (2.1/6) and adults 18-34 (1.4/4).
HELLCATS delivered the largest non-TOP MODEL performance in The CW’s Wednesday 9-10pm time period in 3 years (since 9/19/07, since GOSSIP GIRL’s series premiere) among total viewers (3.0mil), and best non-Top Model delivery in over 2 years (since 4/3/08) among women 18-34 (2.0/6).
The younger-skewing HELLCATS ranked first in the hour among total teens and female teens, and ranked second in the hour with females 12-34.
HELLCATS also built at the half hour by 15% in adults 18-34, 5% in women 18-34, 8% in adults 18-49, 6% in women 18-49, 13% in persons 12-34 and 4% in females 12-34.
HELLCATS dramatically improved over the series debut of TBL (which premiered here last year), blowing it away by 91% in women 18-34, 75% in adults 18-34, 100% in adults 18-49, 89% in women 18-49, 128% in persons 12-34, 140% in females 12-34 and 114% in total viewers.