SyFy Launches Multi-Media Campaign for Warehouse 13

Warehouse 13 was a huge hit for SyFy last summer and the network has decided to implement a huge multi-media campaign involving social networking, outdoor screenings, a strong Comic Con presence and other promotions.

Season 2 of Warehouse 13 will be premiere at 9:00 p.m. on Tuesday, July 6. The release below explains the various marketing tactics SyFy will be using to promote the show in its sophomore year:

In making the announcement, Blake Callaway, Senior Vice President, Brand and Strategic Marketing, Syfy, said: ‘As viewers told us by the millions when they made Warehouse 13 the smash hit of summer 2009, the series has universal appeal. Warehouse 13 is a witty, character-driven adventure series featuring relatable stories with an imaginative twist. In this season’s marketing campaign, we are committed to bringing even more fans to the popular show.’

Syfy.com looks for answers in the stars as Warehouse 13 brings the power of the Zodiac to America’s Attic. In each episode of season two, a symbol of the astrological calendar will be hidden and/or referenced at various points in the on-screen action. Viewers can watch the episode on Syfy, and then come to Syfy.com‘s Warehouse 13 site to show off their detective skills, answer questions and point out where they spotted that week’s symbol. Afterward, they’ll be able to enter a sweepstakes to win prizes

Syfy.com‘s Warehouse 13 site will contain several innovative new games such as Agent Profile Center, where users can create their own agent profiles, which is also available as an iPhone App. The site will provide full episodes the day after they premiere on-air, along with mini-documentaries, video blogs and sneak peeks, as well as cast Twitter feeds.

Syfy will fill the Warehouse with social butterflies ranging from YouTube, Facebook, Meebo, and takeover Yahoo! Messenger, along with custom content (including video embedding and season pass recaps) created for digital distribution partners from iTunes, XBox 360, Zune, Amazon.com, Hulu and IMDb to Sony Play Station.

Starting immediately, consumers can get caught up on Warehouse 13 season one digitally on Syfy.com, VOD and Hulu.

Complementing outdoor media in New York, Los Angeles, Chicago and Detroit, Syfy will promote the series at more than 1,300 fast food and restaurants like Carl’s Jr., KFC and Wendy’s.

Syfy marketing for Warehouse 13 will have a strong nationwide presence in the summer’s most hotly anticipated movies: Eclipse, Jonah Hex, Knight and Day, The Last Airbender, The A-Team and The Karate Kid. The channel is also partnering with AMC Theatres on a special promotion, enabling moviegoers to win $13 gift cards courtesy of Warehouse 13.

Syfy will be promoting Warehouse 13 at outdoor movie festivals. For the third consecutive year, Syfy will sponsor Brooklyn Bridge Park Conservancy’s outdoor film series Movies with a View. This year’s partnership with Time Out New York will be highlighted by the country’s first ever RealD 3D outdoor screening on Thursday, July 15 with Monsters vs Aliens. Syfy will also promote Warehouse 13 at the Hudson River Flicks outdoor movie series, running July 7-August 18.

To support Multichannel Video Programming Distributors (MVPDs) in driving revenue generating units and local ad sales, Syfy will be offering the ‘Warehouse 13 Pick & Pack Promotion.’This flexible, turnkey opportunity will feature a Warehouse 13 branded Web site where participating affiliates can redeem points to select — via a virtual forklift — cutting-edge electronics and gift cards to warehouse stores. The enrollment deadline is June 22. The promotion will run through August 17.

Continuing its major media presence at ComicCon in San Diego July 21-25, Syfy will present a Warehouse 13 talent panel along with Warehouse 13 themed menu items, among other tasty treats, at Café Diem, the channel’s official Convention headquarters.


Leave a Reply

Whatever Happened to James Lenk?
The Top 10 James Corden Carpool Karaoke Moments of All-Time
Exclusive Interview with Rising Actress Mollee Gray
Five Major Cheating Scandals in Game Show History
What is Website “Let Me Watch This” And Is it Even Legal?
Additional Movies that Should Be Removed from the AFI’s Next ‘Best Movies’ List
The 10 Best Movies to Stream on Amazon Video Right Now
10 Facts You Didn’t Know about the Andrea Gail
The 10 Best Uses of Sad Songs in Comedy Movies
The 20 Biggest Band Breakups In History
The History and Story Behind the Song “Eat It” by Weird Al
The 20 Best Rock Bassists of All-Time
The Origin and Controversy Behind the Super Bowl Shuffle
Five Things You Didn’t Know About Mackenzie Dern
Secrets on How Sports Stars Keep Their Fitness Up
Snoop Dogg Explains Hockey Rules and Culture In Video Series For NHL Playoffs
Everything You Need to Know about the Sheh Rata Shrine
The 10 Best Gamecube Games of All-Time
10 Classic Video Game Scenes from TV Shows
The Most Exciting and Disappointing News From Nintendo’s E3
Amanda Peet Vs. Lake Bell: Who’s Had the Better Career?
Let’s Talk About How Awesome Don Johnson Was in the 80s
The Difference Between Wheel of Fortune Pat Sajak and Real Life Pat Sajak
10 Things You Didn’t Know about Aunjanue Ellis